Content is Your Best Asset
You need content to get your message out. But getting that message delivered properly is not easy. At All.
That’s because there’s a lot of word noise out there – written and visual content that’s plain boring. Or nonsensical. Confusing. Not Helpful.
And there’s a reason for that.
Little known fact: excellent writing is a super power.
Truth. There’s a big difference between putting words together (think of the last holiday newsletter you dutifully read) – and communicating an idea that inspires an “a-Ha!” moment in someone else.
If writing isn’t your super power – there’s good news. Experienced help just a few clicks away.
How can I help?
I was skimming through headlines and saw this increasingly familiar one: “Your open office plan can make you ill” – and I thought, they don’t know the half of it. Even 4 years ago, studies were showing that people are sick of open office work environments – not only...
We've all heard it... ”The sum of the square roots of any two sides of an isosceles triangle is equal to the square root of the remaining side!” When Scarecrow from the “Wizard of Oz” gets his brains, he says this line with great confidence. While it’s true that...
We have met the enemy; and it is us I sat at a Starbucks and overheard an interview. I didn’t mean to, but it was uncharacteristically unpopulated in the lobby, and I was being uncharacteristically quiet. Plus they were loud. A smartly dressed woman was trying...