Profile

Translator, Strategist, Content Creator

I do this by listening carefully, gleaning who you really are, then translating your ‘special sauce’ in a way that your audience can easily digest. I’m good at coming up with a…recipe for success.

Professional chops

Award-winning writer with a background in healthcare, product development, and digital marketing. I’ve created and produced heaps of good communication within business, non-profit, academic, and agency environments.

HEALTHCARE – I’ve taken complicated medical concepts/processes and translated them for lay audiences, to build relationships and enhance brand loyalty.

PRODUCT DEVELOPMENT – I’ve communicated the vision of concept to working prototype, bridging the gap between engineering/design and venture capital.

CONTENT MARKETING – I’ve planned and developed successful content that accommodates searchers where they are in their journey – addressing their needs, rather than broadcasting facts and features at them through a virtual megaphone.

It’s all about producing meaningful content that lights up the eyes because your message has hit its emotional target.

I take to heart the words of a favorite human (Abraham Lincoln), who said:

“Whatever you are, be a good one.”