The Business Strategy of Content
Any business or personal content has one job: to communicate.
You know a lot. You offer a lot. You have a LOT to say.
But how do you get the message across? How do you make yourself understood?
Addressing the ‘Curse of Knowledge’
What you do – what you produce – is something you love very much.
You’re an expert. You know it, you live it, you breathe it. Everything about it makes perfect sense – including why others should use it.
And the thing is – that’s very likely true.
- Why, then, do you get overlooked?
- Why can’t others see the value?
- Why can’t they understand how much this would help?
- Why isn’t your content converting??
It’s because you’ve got a clog between you and your audience. What is simple to you is foreign to them. Your message is good – but it has to be received and understood. That’s where I can help.