Content is Your Best Asset
You need content to get your message out. But getting that message delivered properly is not easy. At All.
That’s because there’s a lot of word noise out there – written and visual content that’s plain boring. Or nonsensical. Confusing. Not Helpful.
And there’s a reason for that.
Little known fact: excellent writing is a super power.
Truth. There’s a big difference between putting words together (think of the last holiday newsletter you dutifully read) – and communicating an idea that inspires an “a-Ha!” moment in someone else.
If writing isn’t your super power – there’s good news. Experienced help just a few clicks away.
How can I help?
Tips for those who tweak and critique
A gentle answer deflects anger, but harsh words make tempers flare. Amirite? That old proverb works in a variety of social situations, not the least of which is when you’re providing a critique of someone’s content. And for the record, while “gentle” here means...
Make your one-pager a showcase
What is it about the fantastic windows of big department stores during the holidays? The beautifully-lit cases in posh jewelry stores? The elegant glass display cabinets in arty museums? They’re designed to give you a bit of a thrill, and in all honesty, they usually...
One scary stampede
Writer Ernest Hemingway famously ran with (and wrote about) the running of the bulls in Pamplona. If you’ve never heard of this, it’s an event that happens during the annual nine-day San Fermin festival in Pamplona, Spain. Bulls being used in the bullfight that...