Good Content Requires a Write Person
Content has a job. And it simply can’t do that job if:
- It’s all very pretty, but unhelpfully esoteric and vague
- It’s simply too technical for the average bear
- It doesn’t show, it just tells (and tells, and tells, and tells)
Engage Your Audience
Content – for your website, your presentation, your story – is not about delivering a lecture. Rather, it’s the beginning of a conversation; and perhaps a relationship.
You start with your ‘why’ – your purpose – the mission behind the methods. That’s where you connect with your intended receiver. Without that connection – there will be no conversion.
And you keep it concise – which takes greater ability.
Hemingway was famously credited for communicating an entire story in 6 words: “Baby shoes for sale. Never used.”
If you want a culinary meal of blissful proportions, you hire a chef. If you want useful, readable, compelling content, you hire a writer – one with the chops to deliver the goods (pun intended).