strategic storytelling People remember stories

Sometimes your story is a way to communicate your ‘why’ and sometimes your story is a family saga. Either way, a narrative will communicate what mere words on a page fail to do.

Click on the tabs below to see samples. You can scroll through multiple pages by clicking on the arrows in the top left corner.


Student Profile



School and Community Collaboration



Message from the Dean



A family wanted a memoir. I interviewed several members (unofficial historians) of the family to gather information. What began forming seemed best told in a narrative, rather than prosaic form. It became a story. (Only the dialog is imagined – the rest, as they say, is actual history.)

This document has 6 pages within the tab – to go to the next page, hover over the top of the page and click the + on the far left.


A Hoosier Homestead


sample employee profile

Whether it’s a celebrity or employee profile, you want to pull out information that’ interesting to the reader and supportive of the overall brand (in this case, the magazine issue was a feature on marriage).


Schneider profile PDFComing soon …