Business Collateral

Good copywriting creates an oxymoron: the more skillful the copy, the easier it looks. Here are a few examples of different types of copywriting content.

Click on the tabs below to see samples. You can scroll through multiple pages by clicking on the arrows in the top left corner.


Design and content worked hand-in-hand on this brochure for an upscale auction company wanting to convey an underlying mission: empathy for the client as an individual, and the promise to smooth out a difficult task.


WickliffBrochure copy

Newsletters are a highly effective sales tool for your recent and former clients. Pack them with brief, informative content that keeps your company name (pleasantly) on the radar.


Newsletter- holiday blues


Newsletter - holiday treats PDF

Annual reports provide accountability to stockholders, requiring lengthy stretches of data rich content. I wrote the content for the Hudson Institute, a U.S. domestic and foreign policy think tank, 2 consecutive years.


Hudson back page PDF


prototyping Q&A