by A L Fowler | Aug 1, 2017
Magazines and other periodicals Writing for periodicals is a bit like writing a white paper. Lots of research. Lots of information deployed in a readable manner. Click on the tabs below to see samples. You can scroll through multiple pages by clicking on the arrows in...
by A L Fowler | Jul 2, 2017
Medical content Medical terminology and a general understanding of science are basic requirements for interviewing specialists and writing about bench-to-bedside research for a general physician audience. Click on the tabs below to see samples. You can scroll through...
by A L Fowler | Jul 1, 2017
Web writing (#contentmarketing) Your website must NOT be a virtual brochure. It has to engage readers at their precise points along the ‘Buyer’s Journey.’ That means understanding this journey strategically, and providing easily-read, useful content...
by A L Fowler | May 1, 2017
People remember stories Sometimes your story is a way to communicate your ‘why’ and sometimes your story is a family saga. Either way, a narrative will communicate what mere words on a page fail to do. Click on the tabs below to see samples. You can scroll...
by A L Fowler | Apr 25, 2017
Business Collateral Good copywriting creates an oxymoron: the more skillful the copy, the easier it looks. Here are a few examples of different types of copywriting content. Click on the tabs below to see samples. You can scroll through multiple pages by clicking on...
